Huckster Inc. designs bespoke Nike Air Max trainers with a geek-chic twist inspired by gadgets.
Nokia’s rebooted 3310 hits stores on May 24th priced £49.99 and now you can get a pair of personally-designed sneakers to match the mobile phone’s famous interchangeable covers.
Huckster Inc. – aka Bristol-based Sam Brandt – has created a series of colour-coded Nike Air Max 1 ‘creps’ influenced by the Finnish manufacturer’s 3310, 3210 and 8210 handsets, originally released way back at the turn of the millennium.
Created using online customisation service Nike iD, Brandt has also conjured up ranges based on the retro design of Roland drum machines and a hip hop sneaker series inspired by album covers from rappers including MF Doom, ODB and GZA.
Although Nike iD is open to anyone to create their own designs, Brandt’s skills have caught the eye of trainer collectors and he is now taking commissions. He says: “They’re available for anybody to design, I just seem to be good at it.
“It all came about because I was thinking of legendary products that have changed the way we communicate and listen to music and the Nokia series had to be in there – I still have my 3310.”
Nike iD has over 150 pairs available to customise, with thousands of different colour combinations, so unless you’re having a very quiet day at the office, Huckster Inc. could be the bespoke service to save you valuable time and effort.